Before Freestyle skiing, there was Hot Dog Skiing. It stormed into the modern ski era in the 1970s tied to great names such as Scott Brooksbank, Suzy Chaffee (aka “Suzy Chapstick”), Eddie Ferguson, and of course the one and only Wayne Wong. These ski dare-devils and innovators were absolutely nuts, and they captivated my attention and imagination growing up.
How on earth did I get sucked into this madness? Well, the story once again returns to my dad (the subject of my last blog article). Turns out, Chevrolet was one of my dad’s biggest clients at the Los Angeles based Eiseman, Johns & Laws ad agency. This means I grew up on no shortage of Chevy campaigns and ad jingles, a point I underscored in an Ad Age article about my father (Dad’s Gone, But the Jingles Survive). Anyway, as luck would have it (to me at least), Chevrolet was a premier (and I think the first) major sponsor of the early “Freestyle Ski Association,” and, more importantly, a number of “Hot Dog Skiing” competitions held at Vail, Aspen, Waterville Valley (Vermont), Park City, and other great ski resorts. Around that time, his agency also boasted the Vail Ski Resort as a client.
For one of the first major competitions, my dad’s agency produced a signature (dare I say “epic”) Chevrolet sponsored film entitled “Hot Dog Skiing” which featured just about every great name in this emerging sport. It even included three-time Olympic old medal winner Jean-Claude Killy who offered commentary on the rise of this curious (undoubtedly sixties inspired) deviation from ski norms.
A few names really stood out in the signature film, starting with Wayne Wong. His early acrobatic tricks and early pioneering of so-called #BalletSkiing put him in a league of his own. Plus, can anyone possibly have a better name? (Right, Al?) A Canadian, Wong is considered one most influential skiers of the 20th century, according to both SKI and Powder magazines. He invented the so-called “Wong Banger” and starred in countless skiing movies, according to Wikipedia.
A year after the first film, my dad’s agency produced a sequel entitled “A Hotdogger in Vail.” Not nearly as good as the first but thoroughly entertaining, chronicling a goofy yet cool hot dogger skier’s curious travails around Vail.
I’m convinced that if social media existed back then, most of the footage from these two films would easily have topped the YouTube charts. Long before Red Bull, Chevrolet was on to something really big.
Damn Litigation: But all good stories must come to an end. As far as I know those were the only films produced, as liability issues (e.g. one of the skiers broke his back, or something like that, inevitably triggering a costly lawsuit) officially brought an end to Chevrolet’s sponsorship of the early competitions (hence my dad and his agency’s involvement).
And quickly thereafter the name “Hot Dog Skiing” quickly evolved into the name “Freestyle Skiing,” which in turn not only graduated into more formal competitions, but also made it all the way to the Olympics.
Somewhere in my Cincinnati storage garage, gathering more dust, sits those classic Hot Dog Skiing films. Unfortunately, I have not been able to find even a clip from these films on the internet, but I did find few clips on YouTube that nicely capture the spirit (and madness) of this priceless era in ski history.
BTW, I couldn’t resist putting my son Liam’s jump-pic next to Wayne Wong in my opening graphic. Fatherly pride, I guess. He’s getting there, as you’ll see in this video we produced (aptly) entitled Ski Tricks Your Mother Won’t Like.
Rest assured, the Hot Dog madness continues.